South African Tourism has commenced its offline training programme in India.
The fourth module of ‘Learn South Africa’ for frontline staff in India will start from 8 July and continue till 31 July 2013. The interactive programme aims to intensify the destination awareness and understanding among the travel trade in India. Commencing in Mumbai, the training programme will be held across 15 cities including Tier II markets like Jaipur, Ludhiana, Trivandrum, Kochi, Coimbatore and Nagpur.
This year, the programme is differently structured in comparison to the past modules. The tourism board has invited some key suppliers from South Africa to take part in the training programme in order to facilitate a more collaborate and mutually beneficial learning environment.
Commenting on the new and revamped module of Learn South Africa, Hanneli Slabber, country manager of South African Tourism in India said, “The key objective of ‘Learn South Africa’ is to equip travel trade with destination knowledge that make them competitive in their markets, enhances their expertise and allows them to sell memorable holidays of choice to the Indian travellers. It also gives us an in-person engagement platform with our Indian travel trade partners, making the training module more effective, interesting and specific as it offers enhanced value and credibility to the relationship building process with Indian travel trade.”
“Year-on-year feedback from our trade partners, we have been revising the programme and content to make it more contextual to the changing requirements and holiday aspirations of Indian travellers. This year, we have gone a step further and invited South African suppliers to the training programme to give Indian travel trade an opportunity to clarify traveller queries and get information on specialised needs of the market straight from the people who they engage with to sell South Africa to Indian travellers,” Slabber added.
Comments are closed.