Starwood strengthens its Dubai portfolio
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Bottom (L-R): HE Hesham Abdulla Al Qassim; HH Sheikh Ahmed Bin Saeed Al Maktoum; and Frits van Paasschen, CEO, Starwood Hotels & Resorts Worldwide
Starwood Hotels & Resorts Worldwide recently inked an agreement with wasl hospitality & leisure LLC to debut the Aloft and Elements brands in Dubai.
The hotels are scheduled to open in 2018. Aloft Dubai Raffa and Element Dubai Raffa will bolster Starwood’s presence in Dubai. With the debut of both brands in 2018, Dubai will soon have all nine of Starwood’s brands.
Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East said: “With the Dubai government promoting mid-scale hotel development ahead of the Dubai World Expo 2020, we believe the timing is right to widen our reach.”
Aloft Dubai Raffa and Element Dubai Raffa will be built simultaneously and operate as a unique complex offering 165 and 96 rooms respectively. Both properties will be located next to Dubai Maritime City.
Aloft Raffa will feature the W XYZ Bar and re:fuel by Aloft, the grab and go eatery open 24 hours a day.
Starwood currently operates nearly 50 hotels and resorts across the Middle East under eight of the company’s nine lifestyle brands. The company also has plans to further expand its portfolio in the region with a pipeline of over 35 hotels due to open by 2017.
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