SWISS launches new service campaign
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New research from Swiss International Air Lines (SWISS) has found that 20% of Brits believe customer service today is far worse than it was 30 years ago when Are you Being Served? and Crossroads were held up as parodies of what we expected from the service industries.
2000 UK adults voted the hospitality sector as offering the ‘most attentive service’ with the hotel (40%), restaurant (26%) and airline industries (20%) coming out on top. The utility and housing sectors were voted the least attentive with a mere 4% and 3% respectively rating their service provision as attentive.
Yet with 20% of Britons saying that they feel customer service has lost its personal touch, SWISS has launched an ‘Art of Attentiveness’ campaign to bring the importance of attentive service to the forefront of people’s minds.
As the airline company prepares to fly customers over the holiday season, it has unveiled a balloon installation in the Swiss Alps which features the eyes of its crew members and customers, who uploaded their ‘eye selfies’ to the SWISS website to be part of the campaign.
Felix Rodel, SWISS’ director of UK and Ireland said: “Eye contact sits at the heart of attentiveness and is very important to us at SWISS. So, we wanted to create something stunning in the mountains that really brought this to life.”
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