Sydney to be promoted through Expedia
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Sydney and New South Wales will be promoted globally through Expedia‘s online channels, following the signing of a new one-year partnership.
The deal between Destination NSW and Expedia will result in the Australian state being promoted in several key international markets, including the UK, Germany, USA, India, New Zealand, Japan and Malaysia and within Australia.
The two companies have committed to a minimum of 15 promotional campaigns this financial year.
“Expedia is one of the leading online travel agencies globally. This partnership presents wonderful opportunities to further promote Sydney and NSW to increase visitation from our key domestic and international markets,” NSW’s Minister for Trade, Tourism & Major Events, Stuart Ayres.
“More people are coming to Sydney and NSW, with the latest figures showing an increase in visitors, nights and expenditure. This agreement will help to grow our visitor economy and meet our target of doubling overnight visitor expenditure by 2020.”
Noah Tratt, global senior vice president of Expedia Media Solutions, said that new “strategic creative campaigns” would help “raise awareness and inspire more visitors to experience Sydney and NSW”.
In July 2015, Expedia penned a three-year partnership with Tourism Australia, initially focusing on promotions in the US and UK.
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