Adara

In a study of bookings and searches from 1-9 May conducted by Adara, it shows that bookings immediately jumped by a near 500% increase from 8 May, when the Green List was announced.

In a study of travel searches and bookings in the first half of April, ADARA finds that Brits are overwhelmingly looking to travel to the US over Europe - with almost one in five…

A significant spike in travel searches to Singapore originating from Australia, Indonesia, Malaysia and Taiwan has been recorded through the last two weeks of March 2021.

ADARA, the world’s travel data co-op and leading provider of traveller intelligence, released important thought leadership about the increasingly critical role of consumer identities for…

Loyalty programmes have steadily been opening up to a wider audience, but many brands are taking steps that are simply derivatives of traditional loyalty schemes rather than…

New research from predictive traveller intelligence company ADARA has revealed the impact of uncertainty around Brexit on both inbound and outbound travel to and from the UK. The data…

Understanding the customer is the basic know-how for every company but we don’t have crystal balls to predict the minds of the clients. However, there is a company that can provide…

ADARA, the global travel data platform, has appointed four senior sales and marketing executives covering the UK, Germany, Austria, Switzerland, France and Belgium. Leading the…

Leisure travellers who book hotel rooms online are younger and show less brand loyalty, according to a new study. The joint report, conducted by data provider Adara and travel…