John O’Sullivan

Singapore Airlines and Tourism Australia have re-affirmed their commercial ties with a three-year strategic marketing deal.

Qantas and Tourism Australia have signed a AU$20 million (US$15.2m) deal to promote Australia to the world, in a move that is said to mark a "new era of partnership" between the two…

Tourism Australia has officially launched its new global campaign, focusing on the country’s aquatic and coastal experiences. The latest strand of the country's 'There’s Nothing like…

Tourism Australia has signed a new three-year partnership with Expedia, aimed at developing marketing campaigns and content to increase international travel to Australia. The new…

The recent ICC Cricket World Cup brought 100,000 international visitors to Australia and generated almost US$250 million in receipts, a new report has revealed. The…

Tourism Australia made significant headway with its China strategy this week, with the signing of three significant marketing deals in the country. The tourism board has formed new…

Tourism Australia is embarking upon a new distribution strategy in China, aimed at building a network of high-end, specialist travel agents. Under the plan, Tourism Australia will work…

JOHN O'SULLIVAN has become the new managing director of Tourism Australia. He joins the tourism board from Fox Sports, where he is currently employed as chief operating officer. He…