Lyf

Ascott has unveiled plans for the first three properties under its new brand, Lyf, which is designed for the millennial market. Having unveiled the new concept last November, and set…

Ascott has created a new "living lab" to test its new social apartment brand, lyf. First unveiled in November 2016, lyf is being created for - and by - the millennial market in…

Ascott, the Singapore-based serviced apartment operator, has unveiled a radical new brand aimed at attracting the millennial market. Lyf (pronounced ‘life’) is a new serviced apartment…