TCA Abu Dhabi, TUI join forces for India
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Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) and TUI have teamed up for a month-long destination campaign in New Delhi. The initiative is promoted to further bolster Indian visitor numbers to the emirate.
Aptly titled ‘Abu Dhabi Month’, the campaign runs throughout August at the dedicated TUI flagship store. The campaign will see a number of marketing and online activations including in-store branding and collateral as well as banners on the TUI website and a joint e-marketing campaign.
“We expect to see strong growth in number of Indian guests choosing Abu Dhabi as their preferred holiday destination,” said Bejan Dinshaw, country manager – India, TCA Abu Dhabi.
In the first six months of 2013, some 80,179 Indian nationals stayed in Abu Dhabi’s 145 hotels and hotel apartments – a 22% rise on last year. They accounted for 334,238 guest nights – up 43% on 2012 and stayed an average of 4.17 nights – an increase of 17%.
Sunil Hasija, executive director, TUI India, said: “We see Abu Dhabi as a destination with tremendous potential for tourism. We wish to leverage our relationship with the authority to tap customers and position Abu Dhabi as a vibrant destination in the UAE,” he added.
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