TDME talks to Dale MacPhee, general manager of London Syon Park
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Tell us about the London Syon Park?
The London Syon Park having recently opened to public is set across 250 acres of lush parkland. The property is situated alongside the historic seat of the Dukes of Northumberland. Syon Park has been the country home to the Duke of Northumberland for over 400 years. Being centrally located and with a vast landscape, we offer the perfect mix of the country side along with modernity.
Which are your key focus segments?
We have witnessed more business than leisure guests. We also focus in a big way on the wedding segment as well as cater to the potential MICE market. Our experience is tailored to each guest. We have very unique themes to cater to the incentive market one of which is the Duke’s stately home.
What unique activities are offered to the incentive segment?
Having catered to some groups in the MICE segment, we are well-prepared to offer very unique themes. Some activities on offer include butterfly scavenger hunts, archery, yoga, boot camp exercise training, laser clay pigeon shooting, golf, history tours of Syon House, trout fishing on the lake and many more. We can also do a mini Olympic on the grounds.
What are the kind of target number do you expect for the year?
Our objective right now is to raise the awareness about the property. For the Middle East, our focus areas would be the UAE followed by Saudi Arabia.
Could you highlight how does property cater to the medical tourism segment?
There would be two aspects to cater to this segment. We do receive guests who visit us for pure rest and relaxation while the other segment visits for medical treatments. The UK offers state-of-the-art facilities in terms of medical offerings. For guests across both areas, we offer exclusive venues like the secret garden, wherein guests have the magic key cards providing them access to the secret gardens. Being an exclusive property, we can also do butler service for guests.