Technology drives MICE strategy
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Technology is in the spotlight at the forthcoming 2014 Gulf Incentives, Business, Travel and Meetings (GIBTM) exhibition. The event will see discussions and debates that will analyse the way technology is driving the future of the region’s MICE sector development.
According to GIBTM’s exhibition manager Lois Hall: “It is critical that delegates get to grips with future trends and innovations. This allows companies to better plan and executes their meetings and business strategies.”
Key sessions include ‘trends in event connectivity and what it all means’; ‘build your knowledge and industry skills with ‘presentology!’. This is a tailored session especially for event organisers.
“This demo-led session will be full of innovative ideas and will include straightforward, hands-on training, case studies and advice on incorporating interaction,” said Hall.
Last year, GIBTM 2013 gave delegates a glimpse of how technology would shape events in the future. It presented a hybrid event which broadcast presentations from the show floor and streamed them online from destinations as far as US and Australia.
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