Most golfers hate to lose an expensive golf ball. However, it is a different story for Mark Siegel, CEO of Golfasian. He really doesn’t mind, as he has a clever ulterior motive.
The CEO of one of the most established inbound golf tour operators in Asia has devised a beautiful strategy to get it back. “About five years ago, I had the idea of printing my own Titlist golf balls with the simple message -reward offered If you return this ball to our website,” said Siegel.
Since then, over five lucky golfers, who actually returned his golf ball, have enjoyed complimentary rounds at several of Thailand’s top golf courses, courtesy of the company.
Launched in 1997 in Bangkok, Thailand, Golfasian now has over 100 loyal staff members operating in Thailand, Vietnam, Cambodia, Laos, Malaysia and Singapore. They have a membership base of over 162,000 golfers and last year handled over 15,000 golf vacationers.
Siegel added: “What started out as a bit of fun, has now turned out to be a great marketing initiative, as now many golfers are hoping one of these reward balls may turn up at their course anywhere across Asia.” The chances are fairly good as this busy American CEO likes to play in all their recommended courses in eleven countries across Asia, and often plays up to four rounds a week. So, keep looking and you too maybe teeing off for your free round soon.
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