Thailand’s hotel booking volumes reach 28-month high during summer, led by Koh Samui

Open hotel commerce, SiteMinder, shows that hotels in Thailand are now having highest volume of bookings since February 2020. The data displays that the hotels in Thailand are receiving 85% of the bookings they were in June of 2019 — a figure driven by the stability of the domestic market and the return of international guests.

In June 2022, over 60% of all bookings made to Thai hotels have come from international travelers, an increase of 12% since April, yet still down on the 69% in January of 2019. Almost 70% of all Thai hotel reservations made in the last two weeks of May for either a June or July stay.

In Thailand, Koh Samui has the highest booking increase, receiving over 125% of 2019 volumes, more than double of the beginning of March 2022. In second place is Phuket, which is receiving 90% of the volumes of this time in 2019. In third place is Huahin, which received 86% of the volumes in 2019.

Bradley Haines, SiteMinder’s Market Vice President of Asia Pacific says, “According to our data, Thailand is slowly returning to becoming a top destination for international travelers. We are also witnessing more local hoteliers turning to technology ensuring they are marketing and selling their properties in a holistic fashion.”