The 5G shift: First luxury hotel in Europe to unveil new technology

Badrutt’s Palace Hotel in Switzerland has partnered with Swisscom to install 5G mobile technology on property, offering a faster and more reliable and powerful network to its guests than ever before – a premiere in the hospitality industry in Europe.

In response to evolution and the growing demand for a faster network, it has become the first luxury hotel in Europe to install 5G. By increasing surfing speed, diminishing response time and elevating the capacity of transferring data, the hotel aims to improve connectivity and services for its guests.

“We have to plan now for a future defined by ubiquitous access to high-speed data anywhere,” said Richard Leuenberger, managing director of Badrutt’s Palace. “It will still take some time until most devices are able to support 5G but we wanted to be ready and use this service as another differentiator before the 5G technology becomes a standard.”

“The 5G installation here is the first one inside a luxury hotel in Europe and it is just the beginning to digitally expand the incomparable service of the hotel,” said Friederike Hoffmann, head of mobile solutions at Swisscom.

In addition to installing 5G and taking into account that not all guests have 5G enabled devices yet, it has also partnered with Huber+Suhner, a global company in the electrical and optical product space to enhance the fibre optic network throughout the hotel building.