The Moorings to rebrand
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TUI’s yachting arm The Moorings has will go through a rebrand for 2014.
The new identity is to “incorporate the company’s heritage into a fresh identity for today’s customer” and will also see a new website introduced.
To coincide with the rebrand, Moorings has added three new Mediterranean bases.
These are Kremik, Croatia; Fethiye, Turkey and Vounaki, Greece. A new yacht is also now based in the British Virgin Islands.
“This is an exciting milestone for The Moorings because we’re not only adding new bases, adding the 514 powercat and changing the look, we’re fully incorporating what this company is built upon—a love for sailing,” said Shannan Brennan, head of global marketing for The Moorings. “We want to build upon our heritage while continuing to make sure our customers are at the center of everything we do.”
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