Tourism NZ launches new campaign
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Tourism New Zealand has unveiled its latest campaign – 100% Middle-earth, 100% Pure New Zealand. 
The new campaign comes as the country is drawing nearer to the world premier of the upcoming epic motion picture The Hobbit: An Unexpected Journey, starting 28 November in Wellington.
Kevin Bowler, Chief Executive of Tourism New Zealand said, “We know that over the coming weeks, hundreds of millions of people are going to see coverage from the premiere in Wellington and that New Zealand will be firmly in the spotlight. This next phase of our campaign continues to leverage that attention and seeks to convert interest in New Zealand, into travel.”
