With an aim to introduce Toronto as a preferred MICE destination, Tourism Toronto recently organized road shows in Bangalore and Kolkata. The objective of this program was to educate travel agents within these cities on various features offered by the destination as well as aid them in planning itineraries and handling MICE queries.
The road shows witnessed participation from over 80 potential agents from key target markets across Bangalore and Kolkata. The event consisted of a product briefing and a FAQ round with travel agents. Tourism Toronto showcased various attractions including the newly introduced Edge Walk on the CN Towers, various Indian restaurants, venues for seminars and meetings, shopping centers, premium lodging options and heritage locations that feature in the city.
These seminars served as a promotional platform to engage with travel trade and create awareness about Toronto and its significance as a MICE location.
Comments are closed.