Travellers still pay too much for flights – Sabre
Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly
More than 40% of travellers pay above the average airfare when booking a flight, a new study has revealed.
According to data from Sabre, many travellers still aren’t able to find the lowest fares, and globally 42% of passengers end up paying over the odds.
In the Asia Pacific region, Sabre found that 37% of tickets sold on the popular Singapore-Hong Kong route are above the average fare, while on flights between Sydney and Melbourne the figure rises to 48%.
In North America, 41% of tickets between New York and San Francisco were sold above average, while in Europe the London-Amsterdam route saw 44% of passengers paying too much. On trans-Atlantic routes between London and New York, the figure was 37%.
“As online penetration in APAC continues, more consumers are gaining access to vast amounts of travel information and, with it, the confidence to ‘shop around’ for the best option. Yet despite a huge amount of time spent shopping and an abundance of travel services and unique content to choose from, consumers often don’t actually walk away with the best match for their booking criteria – which could factor in anything from price to flexibility or availability of add-ons, customised offerings and loyalty programmes,” explained Roshan Mendis, senior vice president for Sabre Travel Network Asia Pacific.
“This new data is about airfares, but it’s illustrative of a much wider travel shopping trend that we’re seeing across the board. One of the biggest challenges facing travel companies today isn’t providing the level of choice that travellers expect; it’s ensuring that those choices are presented to the right person, in the right place and at the right time,” he added.
The report has been released ahead of the launch of Sabre’s new travel agency desktop solution, Sabre Red Workspace, which the company says will use “powerful predictive data insights, intelligent decision support tools and advanced merchandising capabilities” to ensure that travellers are offered the best fares.
Comments are closed.