TripAdvisor has launched a new tool designed to make it easier for businesses to get in touch with their guests.
Review Express is a free solution available that gives hotels, restaurants and attractions the option to send customisable, bulk emails to their guests, asking them to write a review about their experience.
Businesses can send up to 1,000 emails at a time in up to 21 different languages, all of which can be customised with the company’s logo, image and personalised message. Messages can also be processed, with automatic notification of successful and unsuccessful sends.
“With Review Express, TripAdvisor aims to extend the relationship between businesses and their guests to encourage them to write reviews. This is a time-saver for owners, providing them with a powerful system to manage multiple emails and requests at no cost to the business,” said Severine Philardeau, TripAdvisor’s vice president of global partnerships.
“Review Express has been developed and enhanced based on extensive user testing and is an invaluable service for hospitality business owners looking to build their online reputation. When used in conjunction with our free display offerings for owners, Review Express provides a great online marketing package for small and independent hospitality business owners to capture the value of user reviews for their property.”
Reviews collected through the service will be published on TripAdvisor, but will feature a note saying “collected in partnership” with the hotel, restaurant or attraction.
