TripAdvisor to acquire Viator
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TripAdvisor has entered into an agreement to acquire Viator, the online tour and attraction booking company.
The deal, which is worth approximately US$200 million, will be mainly paid in cash, and is due to close in the fourth quarter of 2014. Following the acquisition, Viator’s 250+ employees will continue to work at the company’s headquarters in San Francisco and offices in Las Vegas, London and Sydney.
Viator currently offers a selection of 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travellers.
“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” said Stephen Kaufer, president & CEO of TripAdvisor.
“Travellers want to explore local attractions while on their trip, and Viator’s depth and breadth in global attractions combined with their seamless booking experience will provide immediate benefit to our community, whether in the planning phase or on the trip.”
Viator will mark TripAdvisor’s fourth acquisition in 2014, following previous deals for lafourchette, Tripbod, and Vacation Home Rentals.
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