TripAdvisor highlights its Experiences business in new TV ads

TripAdvisor has launched a new TV ad campaign across the US, starring the platform’s spokes-owl Little Wiser.

The new TV commercials, which launched on 8 October, will run across a wide mix of media targets in the US and focus on TripAdvisor’s Experiences business, which has seen massive growth over the last year. With over 120,000 bookable experiences live on TripAdvisor, the ad campaign will show travellers the wide range of travel experiences that they can find, compare, and book — all in one place.

“Nearly 80% of tours, activities and experiences bookings… still happen offline”

Dermot Halpin, president of experiences and vacation rentals at TripAdvisor, commented: “We’ve seen steep growth in our Experiences business over the last two years, and yet nearly 80% of tours, activities and experiences bookings travellers make still happen offline.”

Following the success of the review platform’s hotel advertising campaign, the ads show the brand’s spokes-owl Little Wiser enjoying TripAdvisor experiences in New York City and New Orleans.

In New York, Little Wiser cruises by the Statue of Liberty, taking a helicopter tour of the city, and a bike tour of Central Park. In New Orleans, he enjoys a walking tour, a swamp boat experience, and a local cooking class.

The message is that “no matter what tour, activity or experience you want, it’s easy to find and book it on TripAdvisor”. And with its new cancellation policy — most tours now have a 24-hour cancellation for maximum in-destination flexibility.

“To let travellers know there’s a better way”

“Starting today, we’re launching an Experiences-dedicated TV advertising campaign to let travellers know there’s a better way. On TripAdvisor, they can discover and book the world’s largest selection of things to do, avoid the lines, and get the flexibility they need to have a fantastic vacation with our 24-hour cancellation policy.”