TUI takes home five marketing awards
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TUI UK & Ireland took home five awards from last night’s Travel Marketing Awards held by the Chartered Institute of Marketing’s Travel Industry Group (CIMTIG).
The travel group received accolades for its Thomson campaigns on television and radio, while First Choice’s all-inclusive campaign also scooped up two awards.
Virgin Atlantic was also celebrating after winning the Travel Brand of the Year prize again, while Skyscanner took the Travel Brand of the Year award for a company with less than £25.9m turnover.
In the trade media category Attraction World was awarded for it’s ‘What will you do when you get there?’ campaign. Innovation Norway, Hurtigruten, Eurostar and Virgin Holidays were also amongst the winners.
Travel Daily was live tweeting from the event, see a full list of the winners below.
Marketing
Best brochure – G Adventures’ Earth 2012
Best use digital communication – British Airways’ Don’t Fly Support Team GB campaign
Best use direct marketing – cottages4you
Best PR strategic campaign – fourbgb for St Vincent & Grenadines
Best PR tactical campaign – Hotels.com
Best use of social media – P&O Ferries for The Big 175 Surprise
Best website – peligoni.com
Best use of integrated search – Lastminute.com
Best use of affinity marketing and sponsorship – Virgin Holidays’ The Holiday Workout
Best innovative marketing – Bahamas Tourist Office
Advertising
Best poster ad/campaign – Eurostar
Best press consumer ad/campaign – Thomsons’ ”Time for a Holiday?’
Best trade media campaign – Attraction World
Best online ad/campaign – Orient-Express
Best radio ad/campaign – Thomsons’ ”Time for a Holiday?’
Best budget TV ad – Innovation Norway and Hurtigruten
Best television ad – Thomson
Campaign
Ad campaign of the year with up to £250k spend – Inntravel
Ad campaign of the year with more than £250k spend – First Choice
Integrated campaign of the year up to £1m spend – OglivyOne for British Airways Executive Club
Integrated campaign more than £1m – First Choice
Brands
Travel Brand of the Year (up to £25.9m turnover) – Skyscanner
Travel Brand of the Year – Virgin Atlantic
