UK ‘preferred’ destination for ME travellers
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Preferred Hotels & Resorts recently announced that room nights from outbound business originating from the Middle East region increased by 21% in 2015, when compared with 2014.
According to Preferred Hotels & Resorts boking data, the UK, France, Turkey, USA and Spain were the top five ‘preferred’ destinations for Middle East travellers in 2015, pushing annual revenue up by 18.1% with an average room rate of US$237 and length of stay up from 3.03 nights per booking in 2014 to 3.14 nights per booking last year.
Globally, Preferred Hotels & Resorts, generated more than US$ one billion in revenues for its member hotels, a 15% improvement over the same reporting period in 2014.
“The financial results from the Middle East are exceptional and played a significant role in our company’s overall growth. Subsequently investing in brand communication roadshows in 14 different countries paid dividends, with 91 new properties in 35 countries joining our portfolio in 2015,” said Lindsey Ueberroth, president and CEO, Preferred Hotels & Resorts.
Preferred Hotels & Resorts now has 650 hotels, resorts, residences, and unique hotel groups across 85 countries, recently entered into a master partnership agreement with Katara Hospitality in Qatar, to represent its standalone hotel operating division, Murwab Hotel Group. So far the partnership has embraced four of Murwab Hotel Group’s existing luxury hotels in Qatar and Switzerland with five additional properties in London and the Middle East, when they come on stream in 2018.
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