UK tourist numbers up in New Zealand
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The number of Brits visiting New Zealand has risen by 3.3% in the first half of 2013 based on last year’s figures.
“When we look at the first six months of the year we see a strong picture for arrivals –with total arrivals up 5.8% against the same period last year and holiday arrivals up 10.0%,” said Justin Watson, Tourism New Zealand’s acting chief executive.
“This puts the industry in a great good place ahead of the 2013 ski season which has already seen a solid start – with record levels of snow to all ski-fields and Australian arrivals up 17% for the month. We anticipate seeing further growth over the coming months.”
All of New Zealand’s top six markets saw increases – including a 30.9% rise in Chinese visitors, 20.7% rise in US and 7.8% rise in Japanese.
“It is encouraging to see this growth from our traditional long-haul markets after what has been a difficult few years for the industry,” Watson continued. “The underlying growth from the long-haul markets further supports the positive impact seen from the investment in marketing New Zealand’s association with the Hobbit trilogy.
“Our 100% Middle-earth, 100% Pure New Zealand campaign continues to achieve its objectives – providing the additional motivation and reason to convert interest in a holiday to New Zealand into an actual booking.”
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