Vietnam Airlines first carrier in APAC to adopt Sabre Dynamic Rewards

Vietnam Airlines has emerged as the first carrier in Asia Pacific to leverage the loyalty redemption solution, Sabre Dynamic Rewards, technology provider Sabre Corporation has announced. The airline is upscaling its Lotusmiles loyalty programme and delivering an optimised offering to its customers.

Equipped with new ways to redeem rewards across digital and offline channels, the Sabre solution, fuelled by the Sabre Commercial Platform, is providing an enhanced redemption experience for the carrier’s most frequent travellers.

As demand for domestic and international travel is on the rise across the country, the carrier has made customer-centricity essential to its business strategy. Sabre Dynamic Rewards enables an easy and flexible method for travellers to redeem rewards. For the carrier, it will optimise processes and deepen the breadth of the carrier’s existing reward platform, Lotusmiles, transforming it from a passive point-collecting program, into a dynamic programme that delivers unique customer experiences.

“Sabre will support Vietnam Airlines as it aims to enhance the experience it provides to its customers,” said Dasha Kuksenko, vice president and regional general manager of North Asia at Sabre Travel Solutions.