Virgin adds anti-APD slogan to e-tickets
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Virgin Atlantic and Virgin Holidays are to display a message criticising APD on their e-tickets.
The tickets will also include a link to A Fair Tax on Flying’s website to generate awareness amongst its customers. Announced by Sir Richard Branson in Mexico today, the carrier will also run a ‘APD sale’ for its new Gatwick-Cancun route to highlight the disproportionate banding system.
Branson made the announcements as part of his continued backlash against the tax. Adding his voice to the A Fair Tax on Flying campaign, Branson said he estimates the tax will amount to £10 million a day during July and August.
“This suffocating tax has rocketed way out of control. Years of above-inflation increases have hit passengers hard, are hitting the economy hard and are impeding our recovery from the recession,” he explained. “In Olympic year, it is obscene for the Treasury to be taking £10 million every day from visitors and British holidaymakers alike”.
