Visit Finland has launched a new Sustainable Travel Finland programme for companies and regions across the country. The new initiative will provide companies and destinations with a sustainable development process through ecological, social, economic and cultural dimensions.
It also equips them with a comprehensive toolkit for eco-friendly tourism to help adopt responsible, ethical practices and greener choices in their everyday business. The initiative is designed to conserve and preserve Finland’s natural environment, as well as the Finnish culture and lifestyle which is rooted in the country’s pristine outdoors.
For the second year in a row, Finland was named the happiest country in the world, according to the World 2019 Happiness Report. Visit Finland is using the UN Sustainable Development Goals (SDGs) to inspire companies to evaluate their projects both from a business and sustainability impact point of view.
Liisa Kokkarinen, manager of regional partnerships at Business Finland said: “We want to encourage all tourism providers to reduce their impact on the environment through their social, economic and cultural footprint in order to preserve and protect the pristine Finnish countryside for future generations. With this new programme, we will be able to reward companies and destinations that act in a conscious fashion as well as easily allow travel trade to recognise companies that are serious about protecting the environment, both constructed and natural.”
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