VisitBritain launch GCC-wide ‘Film is GREAT’ campaign
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VisitBritain has launched its month-long competition to mark VisitBritain’s ‘Film is GREAT’ campaign. This campaign is championed by its UAE Goodwill ambassador Ali Mostafa, the British-Emirati film director.
As part of the wider ‘GREAT Britain’ campaign showcasing the best of British culture, ‘Film is GREAT’ aims to promote attractions and destinations around the UK made famous by blockbuster movies.
Sandie Dawe, CEO of VisitBritain, said: “The link between film and tourism is a very powerful one and something we have been working on for over 15 years. Just under half of our potential visitors to Britain want to visit places they have seen featured in films or TV. We want to capitalising on this set-jetting phenomenon and inspiring the GCC market to come and explore scenic Britain.”
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