Portsmouth has seen an increase in tourism numbers and spend.
Visits to the city are up 7% to 9.25 million with spend boosted 6% to GBP444 million in 2013, compared to 2012.
Day trips fuelled the numbers making up 8.54 million of visitors, while nights had increased 7.3%.
Its figures have been helped by the city’s regeneration and investment into sites such as the Mary Rose Museum and a new marketing strategy, which saw visits to its website increased 48% in the first half of the year compared to last year.
A partnership between the council and local tourism industry has also led to more promotion in Europe and China as well as more conversations with travel agents, tour operators, travel management companies and cruise lines.
Cllr Luke Stubbs, Cabinet Member for Planning, Regeneration and Economic Development on Portsmouth City Council said: “This is fantastic news. Portsmouth’s regeneration is steaming ahead with our new motorway junction, park and ride scheme and plans to improve The Hard and the seafront. We’ll also soon have big boosts when the new aircraft carriers and the Ben Ainslie Racing team arrive.”
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