Wego records growth from Middle East travel during Ramadan
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Wego recently reported a surge in site visits, searches and revenue during this year’s Ramadan.
“Traditionally Ramadan is a slow period for business in general, and online travel in particular throughout the region,” said Mamoun Hmedan from Wego Dubai. “During the month of July, www.wego.ae experienced an enormous increase in site traffic overall which was quite unexpected.”
Travel searches during July increased by over 50% on the previous month, with majority of searches emanating from Saudi Arabia, followed by the UAE, Egypt and Kuwait. Dubai topped the list for flight searches followed by Cairo, Jeddah, Istanbul and Jakarta. The most popular destinations for hotel searches were for Dubai, Mecca, Jeddah, Medina and Abu Dhabi.
“What’s been interesting is the new, high number of searches on Wego for historical Muslim locations,” said Hmedan. “Almost 2,000 new city pairs were searched during Ramadan not recorded in the previous month. The highest numbers of new flight searches were for Chita in Russia, well known as having an extensive Islamic history.”
“Oman travellers searched for flights to Goa in India, and Saudis targeted Hangzhou in China.”
Flights to Canada were also searched in high numbers from the Emirates and Oman, Kuwaitis selected both Florida and Canada, and Jordanian travellers selected Sweden.
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