Wyndham expands ‘Count on Us’ initiative to Europe, Middle East, Eurasia and Africa

Wyndham Hotels & Resorts, the world’s largest hotel franchising company with over 9,300 hotels in more than 90 countries, announced the expansion of its ‘Count on Us’ initiative across Europe, Middle East, Eurasia and Africa (EMEA), outlining new long-term efforts to build confidence among guests and to support its hotel partners as they prepare to welcome back travellers in the wake of COVID-19.

Rolling out to hotels in the coming weeks, the initiative’s immediate focus is to further enhance a broad range of health and safety protocols across properties in the region. This includes the consistent use of top-of-the-range disinfectants at all hotels, the introduction of robust new training and guidelines, and ongoing access to critical health essentials through trusted suppliers.

Dimitris Manikis, president of Wyndham Hotels & Resorts in EMEA said: “We want guests to know they can ‘Count on Us’ and that their safety, their health, and their wellbeing is what matters most. It’s about providing comfort and also peace of mind when guests stay with us. These are the measures that will set our hotel partners in EMEA apart as we prepare to welcome back travellers together when the time is right.”

Elevating best practices while promoting consistency in execution, the hotel group has also developed a series of protocols and guidelines that will help hotel partners in EMEA meet new health and safety challenges presented by COVID-19.

These address enhanced hotel cleaning practices, social interactions, and workplace procedures and will be complemented by a line-up of mandatory virtual training courses for hotel teams, as well as additional resources, such as housekeeping checklists. Every Wyndham hotel in EMEA will also be encouraged to appoint a ‘hygiene hero’ to champion the new protocols at each property.