Yatra, Travelguru adopt eRevMax technology
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Two of India’s online travel agents have adopted eRevMax technology.
Yatra.com and Travelguru.com have integrated with eRevMax to offer XML connectivity to its growing base of hotel customers. Accommodation providers will now be able to make real-time ARI (Available Rate & Inventory) updates and receive bookings generated on these channels through eRevMax solutions directly into their property management system.
Yatra and Travelguru.com will be able to gain access to broader products and more inventories, improve booking conversion and increase revenues as part of its growth plans across the Asia Pacific region.
“Our integration with eRevMax will help our hotel partners to update rates and inventories in our sales channels in real-time, enabling us to bring the best offers to our customers. This integration will also connect us to eRevMax’s Hotel Ecosystem for improving our global inventory supply,” said Arun P Ajayan, key account manager at Travelguru.com
“Online travel is growing at 30.2% in India, the fastest in the world. We have a significant customer base with top brands including The Park, Royal Orchid, The Leela and Club Mahindra using our products. Our integration with Yatra and Travelguru.com will improve our portfolio by offering a diverse range of distributors through the eRevMax Channel Ecosystem. Given that we cater to properties ranging from independent properties to enterprise hotel groups, it is important for us to offer quality certified connections through which both the channel and the hotel can benefit,” said Greg Berman, chief operation officer for eRevMax International.
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