YES BANK, MoT launch travel card
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YES BANK in association with the Ministry of Tourism (MoT), Government of India has launched the ‘Incredible India Travel Card’.
The travel card is a value add to enrich India’s tourism campaign, ‘Incredible India’ and is build on the new theme, ‘Find what you seek…’. Dr K Chiranjeevi, Minister of State for Tourism in India along with Chitra Pandeya, Senior President and Country Head for Liabilities Management, Cards and Direct Banking at YES BANK jointly unveiled the new card at the ITB Berlin.
The ‘YES BANK – Incredible India Travel Card’ is a prepaid travel card in Indian Rupee denomination for visitors to India. The card can be preloaded with a value of up to INR 50,000 at any given point of time, subject to basic Know Your Customer (KYC) procedures. The card will be distributed through YES BANK’s extensive branch network, Full- Fledged Money Changers (FFMCs) and government recognized 3rd party vendors, such as travel agents, hotels, airport kiosks, etc. The card can also be used at any Point of Sale (POS) terminals and to withdraw cash from ATMs across the country.
“The Ministry is committed towards creating a seamless tourist infrastructure, facilitating quality services to enrich the tourist experience. I am hopeful that initiatives such as the Incredible India-YES BANK Travel Card will go a long way in fructifying this vision, and urge stakeholders in the tourism fraternity to come up with more such innovative ideas to realize the vision of making India a world class tourist destination,” Chiranjeevi said.
Commenting on the offering, Rana Kapoor, Founder, Managing Director & CEO, YES BANK said “The ‘Incredible India’ campaign has a huge global recall, and we believe that the private sector too must supplement the Ministry’s marketing efforts with robust product offerings to deliver a smooth and flawless tourist experience.”
