今日下午主题为“汇聚品牌力量·营销美丽中国”中国国际旅游品牌营销研讨会在昆明召开。国家旅游局副局长杜江、中央电视台副总编辑程宏出席研讨会并致辞。
据了解，中国旅游品牌营销研讨会作为旅交会的重要活动，自2011年创办以来已成功举办四届。本届研讨会立足当下社会热点，以“汇聚品牌力量·营销美丽中国”为主题，围绕旅游品牌传播、目的地营销等方面的新趋势和热点问题进行积极探索。
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