Air China has installed new technology solutions from the Amadeus e-commerce portfolio in an effort to boost its sales in international markets.
The Beijing-based carrier has implemented Amadeus Mobile Solutions, enabling customers to make bookings and obtain flight information from their mobile devices, as well as the Amadeus German Rail Booking solution, which will offer Air China the chance to sell combined flight and German rail bookings. Air China is the first airline in Asia Pacific to implement the Amadeus German Rail Booking solution.
“Asia Pacific and China in particular are among the fastest growing travel markets in the world. Air China is playing a leading role with significant expansion of its international business. Amadeus is delighted to expand our existing e-commerce business with Air China into these exciting new areas and to help them take advantage of the latest technology available to enhance their offer,” said John Chapman, Vice President of Amadeus Asia Pacific’s Airline Group.
“Our recent ‘Chaos to Collaboration’ report findings indicate that technology is very or extremely important to at least 89% of Chinese travellers, and is supporting evidence that Air China is taking a step in the right direction with the implementation of our advanced technology solutions,” he added.
