Carnival Cruise Line revamps loyalty programme
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Carnival Cruise Line has unveiled details of its revamped guest loyalty programme, called “Very Important Fun Person (VIFP) Club”.
The programme is divided into five levels based on the number of cruise days taken, rather than the number of cruises taken and will be rolled out across its fleet later this month.
In addition, VIFP Club members sailing on their 25th, 50th and 75th cruise will receive a shipboard credit equal to 25, 50 or 75 percent of their cruise fare for that voyage. Members sailing on their 100th cruise earn a complimentary Caribbean, Mexican Riviera or Alaska voyage of up to eight days.
VIFP Club members also have access to the web portal to review and modify their cruise history, chart their progress to the next level, watch a video overview of the program, and enjoy members-only specials, promotions and other offers. All Carnival past guests are automatically enrolled in the new VIFP Club and can use their existing past guest number to activate their profile.
Blue level: Pre-cruise and first time cruisers can join the VIFP Club to view member special offers online.
Red level: Applicable from second sailing to 24 cruise days with benefits including complimentary alcoholic/specialty beverage at breakfast or lunch or at the Punchliner Comedy brunch , new e-newsletter and members only cruise specials and other offers.
Gold level: 25 to 74 cruise days, members receive a gold pin, a cocktail party with complimentary drinks and appetisers for gold, platinum and diamond members as well as all of the benefits applicable to the red level
Platinum level: 75 to 199 cruise days entitles priority embarkation and disembarkation, priority tender service and dining times in main dining room and speciality restaurants; a logo gift item; a ship-and a year-specific pin each voyage that will be redesigned annually; a dedicated phone number for the concierge desk, complimentary wash and fold laundry, casino benefits and all the benefits of the red and gold levels.
Diamond level: 200-plus cruise days offers guaranteed dining times and speciality restaurant reservations, acknowledgement from the captain at the cocktail party, unlimited wash and fold service, complimentary dinner for two in a specialty restaurant , luggage tag and passport holder, one-time complimentary upgrade and all the benefits of the lower level.
