Pullman brand transformation begins

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

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Accor is updating its five Parisian hotels under the Pullman brand in the first stage of the name’s repositioning.

Under the project name ‘Pullman Paris Live’ its Pullman Paris La Defense was unveiled this week as the first to be renovated, with the others to follow up to April 2014.

All the hotels will remain open during their respective change period, which aims to create a brand that appeals to the growing trend of the blurred business and leisure customers, as well as those that are within one category.

“Each Pullman establishment in Paris has been re-examined and rethought to let our guests try out a new way of living the hotel experience, combining work and pleasure,” said Denys Sappey, SVP for Pullman France. “Through this project, Pullman proposes a vibrant, cosmopolitan and in style experience. The unveiling of the Pullman Paris La Défense is the first proof of our project.”

All rooms at the 382-room hotel have been updated and now include free fiber-optic WiFi, Nespresso machines, 46’ LED televisions, docking stations and a rainshower.

Public spaces will also be updated in the hotels, with temporary restaurants to be set up while work is carried out.

Klook.com

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