Avianca becomes single brand
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Four airlines based in Latin America have combined under one single brand to strengthen their market presence.
Avianca, TACA Airlines, Aerogal and Tampa Cargo will now all operate under Avianca Holdings S.A. under Avianca as a commercial name.
The name and branding will be placed across 160 aircraft, marketing and all its customer service points in the Americas and Europe and has been described as a “very important chapter” in the airline’s history.
“The single commercial brand represents a very important milestone for an improved flight offer and an interesting challenge to Avianca’s service capacity,” said Fabio Villegas, CEO of Avianca Holdings.
He added its 5,100 weekly flights and Star Alliance membership had been its drive to merge together.
As a group the carriers have seen a 33.8% increase in passengers in 2012 compared to 2010 at 23 million.
