QTA opens France representative office
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Qatar Tourism Authority (QTA) recently announced the opening of its French representative office. This is the organization’s second representative office in Europe. Interface Tourism has been selected by QTA to operate the office.
The representative office is a step in expanding the footprint of QTA in promoting the destination in key markets around the world. Through its promotional activities, QTA will showcase to the French public cultural heritage of the country, its traditions, museums, natural attractions and hotels as well as leisure in the fields of sport, health and education.
His Excellency Issa bin Mohammed Al-Mohannadi, chairman of QTA, said: “European markets, and France in particular, represent a key opportunity for developing tourism in Qatar. We are confident that this step helps promote Qatar as a destination that offers a authentic experiences.”
Qatar witnessed a strong 18% increase in tourism from Europe in 2012 over 2011. In the second quarter of 2013, international arrivals to Qatar showed a 6.6% increase across business and tourist segments. As recently as June 2013, Doha saw hotel occupancy rates rise by nearly 27%, posting the largest increase of any country in the Middle East and Africa.
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