Orbitz pens GDS deals in new strategy
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Orbitz Worldwide has signed new deals with all three major global distribution systems (GDS), as it moves to a new strategy.
The online travel company, which is part-owned by Travelport, has now decided to expand its operations with the other major GDS players, Amadeus and Sabre.
Under the new strategy, Orbitz has penned a multi-year deals with both Amadeus and Sabre, allowing the two companies to provide their content and technology to Orbitz’s online travel brands in North America. This will include the main orbitz.com OTA, plus cheaptickets.com, ebookers and hotelclub.com.
Amadeus’ president & CEO for North America, Scott Gutz, called the deal “a milestone” for his company.
“This new agreement… supports our unique investment and dedicated focus in the online travel sector and our overall expanding footprint in the region,” he said.
Meanwhile, Orbitz has also penned a new multi-year deal with Travelport, and the company confirmed its commitment to its largest shareholder.
“Travelport has been an important partner for Orbitz and we are pleased that they will continue to play a key role in our technology and travel management needs,” said Chris Orton, Orbitz Worldwide’s chief operating officer. “As we work to keep our online sites the best places to buy travel, we will use Travelport’s new solutions for the changing airline marketplace,” he added.
The multi-GDS strategy will be rolled out from 1 January 2015.
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