New Travel Counsellors business brand launches
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Travel Counsellors has unveiled a new sub-brand for its business travel arm.
‘Travel Counsellors for Business’ has been developed following the company’s growth in the corporate sector which now represents a quarter of its turnover.
The brand launch has been accompanied by a new website and marketing materials, and comes after the homeworking agency joined the GTMC in July.
More than 100 of its consultants now specialise in business travel with 200 working across business and leisure combined. “We are seeing more and more business travellers recognising the value in the highly personal service our Travel Counsellors can provide,” said managing director Steve Byrne.
“We believe our highly relational business model is perfectly placed in the corporate travel market and is why we have seen a 15% increase in our global corporate travel business over the past 12 months. So we created ‘Travel Counsellors for Business’ to demonstrate our commitment to the corporate travel market, to grow our brand presence and increase customer recognition of the unrivalled concierge-style service we provide,” he added.
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