Accor targets over 30,000 rooms in Middle East by 2020
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Accor Hotel Services Middle East recently announced its intent to double the size of its operations in the Middle East to over 30,000 rooms by 2020. The Group’s chairman and chief executive officer, Sébastien Bazin, revealed the new target as the company celebrated its milestone of 100 hotels in operation (approximately 16,000 rooms) and under development (approximately 9,000 rooms) in the region.
Bazin said: “Our presence in the Middle East has expanded significantly in response to demand from the region and reaching 100 hotels is a significant achievement. Our commitment is to double in size and strengthen our portfolio of brands. Looking ahead, we expect growth to be driven by improving infrastructure, especially in the GCC, and delivery of key events and government policies including Dubai’s Vision 2020, the 2022 FIFA World Cup in Qatar and Saudi Arabia’s target to attract 20 million visitors to its holy cities of Makkah and Madinah.”
Simultaneously to the announcement, Vivek Badrinath, deputy chief executive officer of Accor also announced the regional launch of the ‘Leading Digital Hospitality’ plan. The plan is development of a stronger information system, distribution infrastructure and data gathering capabilities. The Group also plans to roll out the ‘Welcome Project’ which will allow guests to check-in online. This solution will be deployed throughout the Middle East in 2015.
To celebrate reaching 100 hotels, Accor HotelServices Middle East also launched its ‘100 Unsung Heroes’ initiative, to recognize 100 regional employees. This initiative recognises employees who contributed to the company’s success.
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