Travel Counsellors integrates reviews into Phenix
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Travel Counsellors has launched an in-house hotel review system to its booking platform to help agents choose accommodation.
The reviews now sit in the company’s Phenix booking system with agent and traveller feedback along with those from TrustYou.
The internal review platform was launched two years ago and includes more than 22,000 reviews covering nearly 10,000 properties.
“Previously the review system would give agents a large number of ‘recommended’ hotels per search, mainly based on previous bookings, which could prove quite timely during the research process, and we were also limited in terms of the volume of hotels covered too,” said group IT director Paul Speakman.
He added: “We wanted to deliver a fully automated and dynamic system that gives our Travel Counsellors up-to-date and reliable content, covering a higher percentage of hotels, and crucially delivering what is best for the customer. So we now combine a number of factors to calculate an overall ranking for each hotel. This includes sales for the most popular hotels as booked by our agents over the past 12 months and bringing in highly reliable and content rich third party reviews, ultimately presenting agents with three overall property options.”
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