ITB Asia has partnered DestinationElite, the luxury travel marketing group, to launch the trade show’s first ever Luxury Travel & Hospitality Forum (LTHF).
The new half-day conference will become DestinationElite’s main annual event in Asia, hosting up to 100 of the company’s members and 10 luxury buyers to discuss the trends impacting of the region’s premium travel and hospitality sector.
ITB Asia will also feature its first luxury zone at this year’s show, designed to cater to high-end exhibitors.
“ITB Asia has been the region’s leading travel trade show for almost a decade now and our goal is to further increase and diversify our offerings to all attendees,” said Katrina Leung, executive director of Messe Berlin Singapore, the organiser of ITB Asia.
“Through our partnership with DestinationElite, visitors to the show can expect to acquire a deeper understanding on the booming luxury travel and hospitality industry in Asia.”
DestinationElite will develop the LTHF content, as well as identifying and inviting high calibre speakers and moderators. Mark Greedy, founder & CEO of DestinationElite, and Welf Ebeling, director of DestinationElite and managing partner of DestinationElite Quality Assurance, will both be on the panel of speakers.
“DestinationElite has been the go-to online platform for the luxury travel and hospitality sector. I believe this partnership with ITB Asia will help shine a light on this lucrative industry as well as create an offline platform for buyers, exhibitors and luxury travel specialists to engage,” Greedy said.
ITB Asia 2015 will take place at Singapore‘s Sands Expo & Convention Center from 21-23 October.
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