Lufthansa sales sets up Cairo HQ for North Africa and Near East
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In a recent development, Lufthansa announced that Cairo has been made regional headquarters for the airline group’s sales organization for North Africa and the Near East.
With growing importance of the Egyptian market, the company has appointed a country manager for Egypt who will be based in Cairo.
“Egypt remains one of our key markets in this region. Now with Cairo becoming the regional headquarters, we are confident the entire Lufthansa Group will benefit from this market’s role across North Africa and the Middle East,” said Frank Van den Steen, Lufthansa Group’s new sales director for North Africa & Near East.
Van den Steen is optimistic about growth of business across the entire region. In addition to Egypt, the new sales region includes Tunisia, Algeria, Libya, Morocco and in the Near East: Jordan and Lebanon.
North Africa is one of the Lufthansa Group’s strongest growth markets, and with Egyptian Tourism Authority reporting a nine percent increase in travelers to Egypt in H1 2015.
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