VisitBritain and Turkish Airlines partner on UK campaign

VisitBritain and Turkish Airlines have launched a new global marketing partnership to attract more international visitors to Britain, with a focus across the airline’s five regional gateways which include Manchester, Birmingham and Edinburgh, as well as London’s Heathrow and Gatwick. 

The partnership will see VisitBritain and Turkish Airlines develop an international marketing campaign over the coming 12 months that will initially focus on Saudi Arabian, Indian and other Gulf markets. The campaign is designed to inspire more visitors to explore all the nations and regions of Britain through the airline’s current gateways.

Partnering with a national tourist board on a global partnership is a first for Turkish Airlines, which is currently the world’s seventh largest airline.
Inbound tourism is Britain’s fifth largest export industry and contributed more than £26 billion to the UK economy in 2013.

VisitBritain chief executive Sally Balcombe said: “We are very pleased to be the first national tourist body to develop a global partnership marketing campaign with Turkish Airlines. There are significant growth opportunities in the markets served by Turkish Airlines, including the emerging market of Saudi Arabia, using the airline’s global connectivity and rapidly expanding network. This partnership will also allow us to target our marketing to inspire more international visitors to come and explore all the nations and regions of Britain, so we can continue to create jobs and deliver our ambitious plans for growth.”