Aer Lingus relaunches loyalty programme
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Aer Lingus has announced a re-launch of its loyalty programme in partnership with Avios. The programme will launch in Spring 2016 and will be named AerClub.
AerClub will become the first Irish airline loyalty programme to give its members the opportunity to collect Avios reward points not only by booking flights on Aer Lingus and airline partners, but also on non-air purchases from a wide range of brands including retail, hotels and car hire, across Ireland, Europe and North America.
A new tier membership structure will give members the opportunity to earn points based on frequency of travel and spend on Aer Lingus and entry to each tier will depend on the tier member’s points balance. AerClub will have four membership tiers whereas the Gold Circle programme had only three. The new tier levels are Green, Silver, Platinum and Concierge. Each tier will have a unique combination of reward and recognition benefits, which may include priority check-in, priority boarding, lounge access, complimentary upgrades and bonus points earning.
As well as access to flights, members will also be able to spend their points with a range of Avios travel and leisure partners such as retail, hotel and car hire.
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