Emaar launches new rewards programme
Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly
Emaar Properties has unveiled its new customer rewards programme ‘U By Emaar’, which will encompass the group’s portfolio of hotels, restaurants and entertainment attractions. 
U By Emaar is designed by Emaar Hospitality Group in association with Emaar Entertainment and is open for individuals over 18 years globally.
Members are rewarded with Upoints, the currency of U By Emaar when they stay, dine or utilise any entertainment experience.
One Upoint is earned for every one dirham of eligible spend at participating hotels and restaurants, and for every two dirhams of eligible spend at participating entertainment attractions.
Ten Upoints are equivalent to one dirham when redeeming Upoints.
Khalid Dalil, head of customer relationship management at Emaar Properties, said U By Emaar “is our thank you gesture to the valued patrons of our hospitality assets and entertainment attractions that are today among the most sought-after in the city”.
“An innovative rewards programme, it assures incredible benefits to our guests,” he added.
Upoints can be redeemed at Emaar outlets with no blackout dates.
Emaar currently offers the loyalty programme in four tiers: Black for up to 9,999 Upoints; Silver for 10,000 to 24,999 Upoints; Gold for 25,000 to 59,999 Upoints and Platinum for 60,000 Upoints and above.
Silver, Gold and Platinum members also benefit from a wide range of benefits such as late hotel checkout at 4pm, while Gold and Platinum members receive complimentary buffet breakfast while staying at The Address Hotels + Resorts and Vida Hotels and Resorts.
Gold members can further benefit from 10% off on food and beverage bills and spa treatments, while Platinum members receive 20% off in addition to 10% off on membership fees at participating leisure clubs.
Comments are closed.