The launch of a brand new ‘Wellness’ Experience takes centre stage in MSC Cruises’ 2017/18 brochure, to be launched tomorrow (14 March).
The new on-board category has been designed for guests who want their holiday to be active and healthy. Designed in partnership with global fitness brand Technogym, ‘Wellness’ joins MSC Cruises’ existing on-board Experiences ‘Bella’, ‘Fantastica’, ‘Aurea’ and ‘MSC Yacht Club’.
Guests opting for the Wellness Experience will receive a personalised exercise and nutritional programme along with a raft of dedicated activities and privileges during their cruise. These will include exclusive active shore excursions, specially created menus, fitness classes, and sporting goods such as clothing and towels, sports drinks and free laundry for their kit. All guest activity will be monitored via an MSC Cruises version of Technogym’s ‘mywellness’ smartphone app.
Also new in the brochure is the introduction of All In One fares, a special deal for one-parent families. The offer allows single parents to pay the regular adult fare, while the first child pays 60% of the adult fare rather than the industry standard of cabins being priced on adult double-occupancy. Any additional children are charged at the usual low MSC Cruises rates.
MSC Cruises executive director UK and Ireland Giles Hawke said: “The entire UK team has worked exceptionally hard over the last two years to spread the news about MSC Cruises. The new 2017/18 brochure will capitalise on this – it really focuses on the amazing product we offer and shows why we are a serious player in the market.
“Our brochure tells the ‘MSC Cruises story’ like never before. Modern ships, great facilities and incredible destination choice. We’ve got the wow factor and we are doing all we can to show it off to potential guests.”
Guests booking before 30 June will be able to take advantage of price reductions of up to £300 per person. Upgrades from Inside to Outside cabins are available from £50pp, and Inside to Balcony cabins from £150pp.
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