Thomson Cruises ship to be named TUI Discovery

Guest Contributor

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Thomson Cruises has announced that its new addition will be named TUI Discovery as part of the re-brand which will see the whole of Thomson transition to TUI over the next eighteen months. 

TUI Discovery will also be the first of the Thomson Cruises fleet to offer an all-inclusive drinks package as standard, as well as giving customers a wider choice of dining and entertainment included in the price of their holiday.

The move to name the newest addition to the fleet TUI Discovery is part of the strategy to start introducing the TUI brand to UK customers.  Investment in product to enhance and personalise the customer experience is fundamental to the ethos of the TUI brand and unveiling the new ship as TUI Discovery demonstrates this on-going commitment.

As the first of the Thomson Cruises fleet to offer all-inclusive drinks as standard TUI Discovery customers will be able to enjoy the wide range of restaurants and bars on-board alongside a selection of premium drinks, all included in their holiday.

TUI Discovery will also see the introduction of innovative new technology to modernise and personalise the on-board experience.  Customers will be able to summon their favourite tipple at the touch of a button from their sun lounger on adults-only deck, The Veranda, make dinner, spa and entertainment reservations at self-service kiosks, and browse and buy photos of their cruise. A hi-tech holiday and shore excursion shop will showcase what to see in the many destinations the ship will visit, as well as inspiring customers on future holidays.

Nick Longman, managing director of TUI UK & Ireland said: “TUI is a recognised and trusted brand in other countries and we want customers in the UK to get to know and love it too as we transition from Thomson to TUI.  Investment in our product to enhance and personalise the customer experience is fundamental to the ethos of the TUI brand and what better way to demonstrate this than unveiling our newest addition as TUI Discovery and introducing all-inclusive as standard. The introduction of TUI Discovery marks a new era for our cruise business in the UK which will continue with the introduction of two more TUI ships to the fleet over the next three years.”

Klook.com

EXPERT OPINION

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