Travel Counsellors celebrates new sales record in January

Travel Counsellors has announced a record month of sales for January, with the value of its holiday bookings topping £48 million for the first time ever. 

January included the company’s top-performing sales days since it was established in 1994, with the value of bookings exceeding the £3m mark for the first time in the firm’s history on two consecutive Fridays. This was followed by a bookings boost on the final day of the month when Travel Counsellors exceeded £3m in sales for the third time, with 8 out of its 10 best ever sales days now in January 2017.

The most active day for Travel Counsellors in terms of volume and value was Friday 20 January, which saw 1,402 holiday bookings at a combined value of £3.4m.

These figures represent a 21 per cent increase in UK sales and an 18 per cent increase globally over the same period last year.

Travel Counsellors CEO Steve Byrne commented: “This is obviously really exciting news for the business and the industry as a whole, and is a promising sign that people are looking optimistically towards 2017. January saw a 16 per cent uplift in UK customers booking holidays for the summer period (1st June – 1st September), which highlights the pattern in travellers now planning further ahead too. We have been focused on supporting our 1,600 Travel Counsellors globally throughout the busy booking period, so they are able to focus on providing the very best service and care to their customers. This is where they excel and why we are confident our strong bookings will continue.”